ShaNiece Pyles on Reimagining Black Hair Storytelling at SheaMoisture

Written By Olivia Hancock

Hey, beautiful people! This week, I'm chatting with ShaNiece Pyles—the powerhouse Content Lead & Creative Director at SheaMoisture for an inspiring conversation about creativity, culture, and storytelling in beauty.

ShaNiece opens up about her career journey—from getting her start on the SheaMoisture Men team to stepping into her leadership role for SheaMoisture Hair.

She reflects on growing up in Kansas, her earliest beauty memories, and the beauty evolution she experienced during her time at Howard University.

We also dive into her vision for reimagining SheaMoisture Hair’s creative voice, and the intentionality behind campaigns like “Yes, And” and “Shea Us What You Got.”

Throughout the conversation, ShaNiece shares how her approach to content is rooted in authenticity, representation, and honoring the communities the brand serves.

This episode explores:

  • Her career journey from account executive at Egami Group to creative director of SheaMoisture Hair

  • How growing up in Kansas shaped her early relationship with beauty

  • Her beauty and hair evolution at Howard University

  • What it takes to reimagine and evolve the creative direction of an iconic heritage brand

  • The stories and strategy behind standout campaigns like “Yes, And” and “Shea Us What You Got”

  • How she uses storytelling to celebrate Black beauty, identity, and culture

  • The importance of intentional creative leadership in today’s beauty landscape

Stay connected with ShaNiece: @_shaniecemarie
Learn more about SheaMoisture: @sheamoisture

Thank you to the team at SheaMoisture for powering this conversation.

Olivia Hancock
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